Mission Statement
GlobalGrowers is AvecAfrica's transformative initiative dedicated to empowering small-scale farmers and producers across the globe. Through sustainable practices, innovative training, and market access, we help local communities thrive while preserving their agricultural heritage and building resilient food systems for future generations.
Vision Statement
A world where every small farmer, regardless of location or scale, has equal opportunity to participate in global agricultural trade, securing sustainable livelihoods while feeding the world with quality produce.
Core Objectives
1. Market Access & Trade Enablement
Aggregate production from small farmers to meet international export volume requirements
Connect smallholder cooperatives directly with global buyers, importers, and distributors
Eliminate intermediary exploitation by creating transparent, farmer-owned supply chains
Facilitate cross-border trade logistics, documentation, and compliance support
Ensure fair and competitive pricing for farmers through collective bargaining power
Reduce post-harvest losses through coordinated harvesting and storage solutions
Create predictable income streams through forward contracts and pre-season commitments
Enable small producers to retain greater value from their harvests
Build and support digital agricultural cooperatives across rural communities
Provide training on cooperative governance, financial management, and quality standards
Foster peer-to-peer learning between farming communities globally
Strengthen farmer organizations through technology and shared resources
Support farmers in meeting international food safety and quality certifications
Provide access to agricultural extension services and best practice guidance
Facilitate traceability and transparency throughout the supply chain
Promote sustainable and regenerative agricultural practices
Deliver user-friendly digital platforms accessible to farmers with varying technical literacy
Provide real-time market information, pricing data, and demand forecasting
Enable mobile-first solutions for resource-constrained environments
Leverage data analytics to optimize production planning and market matching
Connect farmers with agricultural financing, micro-credit, and insurance products
Enable transparent payment systems with reduced transaction costs
Provide production advance funding based on committed orders
Build creditworthiness through documented trading history
Promote environmentally responsible farming practices and climate adaptation
Support gender equity in agricultural value chains
Strengthen rural communities through economic development
Measure and report social, environmental, and economic impact
Smallholder farmers with 0.5-10 hectares of cultivable land
Small-scale producers including women farmers and youth in agriculture
Rural agricultural cooperatives seeking market expansion
Farmer producer organizations (FPOs) looking to scale operations
Family farms in developing and emerging economies worldwide
Number of small farmers onboarded and actively trading
Total export volume facilitated through the platform
Average income increase for participating farmers
Number of international trade connections established
Reduction in supply chain intermediaries
Farmer retention and satisfaction rates
Geographic expansion and community reach
🤝 Solidarity - Farmers are stronger together than apart
⚖️ Fairness - Every farmer deserves equitable access to global markets
🌍 Sustainability - Long-term prosperity for people and planet
💡 Innovation - Technology as a tool for farmer empowerment
🔍 Transparency - Open, honest, and traceable value chains
🌱 Resilience - Building adaptive capacity in farming communities
GlobalGrowers operates through a four-tier structure designed to ensure quality, traceability, and efficient value distribution from farm to global market.
The backbone of GlobalGrowers consists of:
Small Farmers: Individual farmers cultivating 0.5-10 hectares
Small Producers: Artisanal and small-scale agricultural processors
Small Cooperatives: Existing farmer groups and community organizations
Member Responsibilities:
Produce quality agricultural products according to agreed standards
Maintain accurate production and traceability records
Provide complete product information (origin, cultivation methods, harvest dates, certifications)
Deliver products to designated aggregation points as scheduled
Participate in quality improvement and training programs
Comply with cooperative governance and ethical standards
Member Benefits:
Free access to GlobalGrowers (web + mobile): streamline production, quality, logistics and sales across your entire agricultural value chain
Direct payment upon product delivery
Fair market pricing based on global demand
Access to market information and demand forecasting
Training and technical support
Financial inclusion services
Collective bargaining power
Purpose & Overview
Tier 2 introduces a specialized network of Certified Trainers who provide capacity building, technical training, platform onboarding, and quality assurance support across the GlobalGrowers Web App, Desktop App, and Mobile App. These trainers bridge digital tools and field practice — ensuring that members can adopt platform workflows, meet quality standards, and scale production to meet export requirements.
Who they are
• Agricultural extension professionals, master farmers, agronomists, cooperative leaders, and certified trainers from partner NGOs or training institutions who have completed GlobalGrowers’ Trainer Certification Program.
Core Responsibilities
• Deliver standardized training modules (in-person and remote) on Good Agricultural Practices (GAP), post-harvest handling, traceability, and export quality standards.
• Onboard members to the GlobalGrowers Web App, Desktop App, and Mobile App: account setup, inventory & batch recording, uploading traceability documents, and using the marketplace and communication tools.
• Run platform-based learning sessions (e-learning, microlearning, and video tutorials) and monitor trainee progress via the trainer dashboard.
• Conduct practical field demonstrations and competency assessments, certify farmers and groups against defined skill/quality criteria.
• Provide regular follow-up support and troubleshooting for platform features and integration with local aggregation workflows.
• Liaise with Country Representatives to escalate systemic issues, recommend corrective actions, and align training with market requirements.
• Contribute to curriculum development and continuous improvement of training materials based on feedback and market changes.
Platform Integration & Tools
• Trainer Dashboard (Web + Desktop + Mobile): access to training schedules, participant lists, progress analytics, certification records, and resource libraries.
• E-learning & Content Library: upload, schedule, and assign modules and assessment quizzes through the platform.
• Communication Tools: in-app messaging, group forums, and announcement features to coordinate with members and Country Representatives.
• Reporting & Analytics: exportable reports on training outcomes, competency pass rates, and adoption metrics for AvecAfrica and Country Representatives.
Certification & Quality Assurance
• Trainers must complete the GlobalGrowers Trainer Certification Program, which includes platform competency, pedagogy for adult learning, GAP, post-harvest best practices, and quality control procedures.
• Recertification occurs annually or when major platform or standards updates occur.
• Quality audits of trainers are performed by Country Representatives and AvecAfrica to ensure consistent delivery and impartial certification.
Trainer Benefits & Incentives
• Access to a verified trainer profile on the GlobalGrowers platform to attract engagements.
• Recognition badges and tiered compensation — trainers earn service fees for in-person delivery and platform-based training sessions.
• Priority access to curriculum updates, advanced trainings, and networking with buyers for technical missions.
• Opportunities to work with Country Representatives and AvecAfrica on premium capacity-building projects and donor-funded programs.
Relationship with Other Tiers
• Trainers operate as an empowering link between Members (Tier 1) and Country Representatives (Tier 3): they upskill members and report competency and quality issues to Country Representatives.
• Trainers support AvecAfrica’s platform rollout by ensuring user adoption across Web, Desktop and Mobile channels, reducing support burden on Country Representatives and improving data quality for export operations.
Country Representatives serve as the critical operational link between local farmers and global markets. Each country or region has dedicated representatives responsible for:
Inspect and verify product quality before aggregation
Ensure compliance with international food safety standards
Conduct regular farm visits and quality audits
Implement corrective action plans when needed
Maintain quality documentation and certification records
Coordinate collection from multiple members within their territory
Consolidate individual harvests into export-ready volumes
Manage local warehousing and cold storage facilities
Organize transportation to export hubs or ports
Ensure proper packaging and labeling for international shipment
Preserve individual farmer and producer information throughout aggregation
Maintain digital records linking each product batch to its origin
Document the complete supply chain journey
Enable transparency for buyers and consumers
Support certification and audit requirements
Process immediate payments to members upon product delivery
Maintain transparent financial records
Handle local currency transactions and conversions
Manage member accounts and payment histories
Coordinate with AvecAfrica for export payment processing
Serve as primary contact for members in their country
Resolve operational challenges and conflicts
Provide on-ground support and technical assistance
Coordinate training and capacity building programs
Monitor market conditions and communicate with members
Build relationships with local agricultural authorities
Recruit and onboard new members
Facilitate farmer-to-farmer knowledge sharing
Organize cooperative meetings and governance activities
Advocate for farmer interests at local and national levels
As founder of GlobalGrower initiative, AvecAfrica will facilitate the connection of GlobalGrowers members to the international markets, steers platform development, and ensures quality, compliance and commercial success across the network.
Develop and execute international marketing strategies and brand positioning.
Identify and engage global buyers, importers, distributors and retail chains.
Negotiate export contracts, pricing agreements and long-term commercial partnerships.
Manage buyer relationships, trade promotions and participation in international trade fairs and exhibitions.
Strengthen the GlobalGrowers brand in priority markets and ensure consistent commercial messaging.
Design and maintain training curricula and materials that support Certified Trainers and Country Representatives.
Coordinate training delivery with Certified Trainers, NGOs, farmer groups, cooperatives, processors and Country Representatives (in-person and remote).
Provide advice and strategic guidance to local NGOs and partners to help secure funding for training activities.
Monitor training outcomes and incorporate learner feedback into continuous improvements.
Operate and maintain the GlobalGrowers website and backend systems.
Develop, update and support the Web, Desktop and Mobile apps for farmers, trainers, Country Representatives and buyers.
Publish product listings with full traceability and verifiable documentation.
Provide real-time inventory, availability and order-management data.
Enable secure, direct communication channels between buyers and the cooperative network and implement e-commerce workflows.
Monitor global commodity prices, market trends and regulatory changes.
Produce regular forecasts and demand projections for Country Representatives and members.
Analyze buyer preferences, quality requirements and market windows to inform production planning.
Identify diversification opportunities and new commercial channels for members.
Set organizational strategy, growth targets and risk appetite.
Establish and maintain quality, food-safety and compliance frameworks.
Oversee training curricula, capacity building programs and partnerships with NGOs, development agencies and governments.
Ensure financial sustainability, manage impact measurement and reporting, and align operations with GlobalGrowers’ values and mission.
Coordinate international logistics, freight forwarding and consolidation activities.
Manage export documentation, customs compliance and regulatory filings.
Facilitate international payments, currency management and trade finance.
Oversee insurance, hedging and other risk-management measures.
Democratic Principles
Members retain voting rights on major cooperative decisions and participate in online annual general assemblies.
Certified Trainers collaborate with NGOs, cooperatives, Country Representatives and AvecAfrica to deliver tailored training. Training fees are ideally sponsored or co-funded by local NGOs in coordination with Country Representatives.
Country Representatives are accountable to their membership base.
AvecAfrica operates with transparency and provides regular, open reporting to stakeholders.
Revenue Distribution Model
Members receive immediate base payments upon product delivery.
Certified Trainers: training fees are typically sponsored by local NGOs in coordination with the Country Representatives. In addition, certified trainers may be eligible for an annual performance bonus tied to measurable contributions to their country’s sales performance.
Additional profit-sharing is distributed after annual accounts are finalized; eligible recipients (members and Country Representatives who contributed to that year’s sales) receive amounts proportional to their contribution.
A portion of net revenue is retained for cooperative operations, reinvestment and growth.
Country Representatives are compensated through agreed service fees.
AvecAfrica is funded through platform fees, export commissions and other service revenues.
GlobalGrowers is built on three core principles:
Aggregation Power: Combine small, dispersed volumes into exportable shipments.
Digital Enablement: Use technology to connect rural producers with global buyers.
Cooperative Economics: Promote shared ownership, shared benefits and sustainable growth.
By pairing on-the-ground support with platform tools and market access, GlobalGrowers transforms trade into an inclusive, equitable system that benefits producers and buyers alike.
Period: Until 31 December 2025, AvecAfrica will run a fine-tuning phase to refine the concept, Web/Desktop/Mobile applications and end-to-end value-chain processes described in this document.
Objective: Validate workflows, improve user experience, test training and quality assurance mechanisms, and confirm commercial pathways ahead of a wider rollout.
Target launch: Global commercial launch is aimed for Q1 2026, contingent on pilot outcomes.
We welcome farmer groups, Certified Trainers, cooperatives, processors and agribusiness partners to join the fine-tuning phase. Participants will gain early access to platform features, direct technical support and priority consideration for initial trade opportunities.
To express interest in the fine-tuning phase or for partnership enquiries, please contact:
AvecAfrica
Mr. Luciano Reveron Gómez
Chief Executive Officer
Email: reveron@adalidda.com | WhatsApp: +34 613 130 576
Website: https://AvecAfrica.adalidda.com
Mr. Kosona Chriv
Chief Sales and Marketing Officer
📧 kosona@adalidda.com | 📱 WhatsApp : +855 10 333 220
Our WhatsApp channel https://whatsapp.com/channel/0029Va9I6d0Dp2Q2rJZ8Kk0x
I hope you enjoyed reading this post and learned something new and useful from it. If you did, please share it with your friends and colleagues who might be interested in Agriculture and Agribusiness.
Mr. Kosona Chriv
Founder of LinkedIn Group « Agriculture, Livestock, Aquaculture, Agrifood, AgriTech and FoodTech » https://www.linkedin.com/groups/6789045/
Co-Founder, Chief Operating Officer and Chief Sales and Marketing Officer
Deko Integrated & Agro Processing Ltd
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